Qu 1: What’s so special about high performers in selling?
Qu 2: Can you make a high performer?
Qu 3: Can you measure what makes them a high performer then?
Qu 4: How can I try this out at no cost to me?

Qu 1: What’s so special about high performers in selling?

They think differently to most of us and they communicate and relate to people in a different way.

This distinctive way of thinking, communicating and relating to people is what we have been researching for the last three years. Western culture supports that individuals can be successful in any job as long as they apply themselves. However, our research shows that we have certain mental patterns and preferences that are programmed into us before education, and stay with us all our lives.

The result of this is that each of us will succeed better in certain types of roles for which we have more aptitude.  And, contrary to popular belief, no amount of training or experience will make you a top performer in the wrong role for you. It’s the science behind ‘round pegs in square holes’.

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Qu 2: Can you make a high performer?

No, but you can improve performance substantially if you train your people to do the things that high performers in your market do naturally.

The research has demonstrated that lowest quartile performers can improve by as much as 75% from their starting point with the right training and development for them. Even top quartile performers can improve by up to 20% according to the research. 

To determine what is the right training and development for each individual we found we needed to be able to measure which natural aptitudes they shared with high performers in the role and which they lacked.  Then the training is designed to provide compensation techniques for lower areas of aptitude while building on those they already possess.

Qu 3: Can you measure what makes them a high performer then?

Yes you can. The research showed that we can use a revolutionary new science to quantify precisely the way sales people think, communicate and relate to other people. 

This is more accurate than we previously thought possible and not easily faked like many current assessment methods. Using video and a sophisticated pattern recognition technique this new technology is able to quantify the exact number and type of aptitudes that sales people display within the sales process. And all within the comfort of a relaxed one and a half hour discussion.

By correlating these aptitudes with actual performance we identify the critical aptitudes that directly influence performance in a particular company and market.

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Qu 4: How can I try this out?

The research project is now completed. For more information on how it could be used by your company please contact us.

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